York U: Redefine the Possible

Complete Position Details

Posting Number: YUSA-10627
Position Title: Digital Analyst
Department: Communications & Public Affairs Division
Category: Administrative/Secretarial/Clerical
Reports To: Director, University Marketing
Affiliation/Union: YUSA
Band: 9
Salary: Annual salary of $55,414
Hours of Work: 8:30 am - 4:30 pm
Position Start Date: September 1, 2017   Position End Date: September 1, 2018
Full-Time / Part-Time: Full-Time
Duration: Limited Term
PLEASE NOTE: THIS IS A LIMITED TERM CONTRACT. The Communications & Public Affairs Division (C&PA) is responsible for advancing York University's brand and reputation by providing strategic advice and counsel to York senior management; disseminating news; developing and implementing internal and external communications, strategic marketing, special events; and developing strong relationships with key constituency groups, including alumni, donors, community groups and all levels of government. C&PA includes the following units: Media Relations, Marketing & Creative Services, Strategic Communications and Strategic Initiatives & Administration.

Social media is an essential element of the university’s communications and marketing plan. It helps York grow and engage with its audiences, and increasingly represents the first choice of channels our primary audiences expect to interact with us on.

The Digital Analyst assists the supervisor in the day-to-day operations of York’s institutional digital (social media channels and web). This includes (but is not limited to) social media monitoring, measurement and reporting, social media planning & implementation, community engagement, content research & development, writing for social media and web and other administrative duties as required.
Monitors social media channels (e.g. Facebook, LinkedIn, Twitter) in order to be aware of online conversations happening around the York brand. Informs the Digital Strategist of any critical mentions or developing controversial and/or sensitive conversation(s) requiring attention. Measures the performance of institutional messaging on social media channels, using tools such as SproutSocial, incorporating information into C&PA reports. Prepares daily monitoring reports for distribution to C&PA staff, using lists and social media monitoring dashboards such as Radian6. Conducts research on best practices, new channels, platforms and tools, and other related information regarding social media and online communication vehicles. Reviews and analyzes competitor performance. Percentage of time: 40%

Assists in sourcing, formatting, scheduling and implementing approved social media plans and content on C&PA social media channels including Facebook (facebook.com/yorkuniversityhome), Twitter (twitter.com/YorkUNews), LinkedIn Universities (linkedin.com/edu/school?id=10884), LinkedIn Corporate (linkedin.com/company/167012), YouTube (youtube.com/user/YorkUniversity), Instagram (instagram.com/yorkuofficial), Pinterest (pinterest.com/yorku/) and Vine (vine.co/yorku), and other such social media channels as C&PA may initiate in future. Assists in the implementation of approved social media plans including but not limited to: sourcing content from departments & faculties, and scheduling content. Sources and formats content for C&PA social media channels, using sources such as YFile, other institutional social media channels, and daily media press coverage reports. Posts approved proactive content according to recommended frequency and times to optimize impact. Engages in online conversation on social media channels to positively leverage York’s brand and build online engagement, and coordinates online promotions and other community engagement mechanisms. Uses pre-approved messaging, to correct misinformation and to protect York’s brand and reputation. Replies to questions and comments with approved messaging on social media channels. Coordinates social media content (messaging, and other information for planned and approved promotions, and special events) from pan-university contacts; distributes to the digital team and posts on C&PA social media channels. Schedules and enters approved content in C&PA’s common content calendar using the application, Trello, and/or other C&PA software. Provides additional social media monitoring, measurement and reporting as required. Assists with deployment of approved issue messaging. Percentage of time: 40%

Posts best practices, industry news, tip sheets, tools and other useful information to the digital team’s Facebook group site and Confluence database repository. Schedules and coordinates digital team monthly meetings. Works with the Digital Strategist to source potential committee speakers, and coordinates speaker presentations for digital team meetings. Assists the Digital Strategist in supporting individual members / member units of the digital team by assisting in the development and dissemination of key messaging, collaterals, schedules and related materials. Ensures the digital team’s guidelines and other key documents are kept current, and reflect evolving industry best practices. Records minutes during digital team meetings and other meetings, as required. Provides support to the team by assisting in promotions and special events such as moving or lifting boxes, materials or any related items, as required. Percentage of time: 15%

OTHER DUTIES AS ASSIGNED. Percentage of time: 5%
Type: York faculty and staff.
Purpose: To source social media content; to develop effective working relationships with digital team members and other stakeholders; to assist in the development of online communications; to monitor and measure messaging online; to coordinate with digital team members; to source guest speakers for the digital team.

Type: General public and staff at other universities, vendors of social media applications.
Purpose: To engage in public conversations on social media; to interact with colleagues at similar institutions; to source guest speakers for the digital team; to research social media platforms.
  • Basic reading skills (eg. Scanning text, reading forms, etc)
  • Basic writing skills (eg. Writing brief notes, completing forms, etc.)
  • Comprehends written material (eg. Asking & answering simple or repetitive questions, etc.)
  • Write non-complex documents (eg. Extracting information/details, reading reports/correspondence, etc.)
  • Sustains conversation on specific topics (eg. Explains standard policies/procedures/services, etc.)
  • Comprehends complex texts (eg. Reading & interpreting policy papers/research papers/technical reports, etc.)
  • Composes documents (eg. Drafting reports/recommendations/research papers/summaries, etc.)
Physical & Sensory Demands/Environmental Conditions:
VDT use: 70%
Prolonged visual attention: 70%
Walking/mobility: 5%
Prolonged audio attention: 30%
Hand/finger dexterity: 50%
Prolonged sitting: 70%
Lifting and/or carrying: 5% (Approximate weight: 10lbs)
University degree (with two years’ experience),or college diploma (with three years’ experience) in journalism, new media, English, marketing or a related field in digital communications.
Minimum of 2 years’ experience in online communications, marketing, or public relations with a range of digital (social media and web) channels. Demonstrated experience with the daily posting, community management, metrics analysis and content creation (video, photography, writing) for a range of digital channels such as Websites, Facebook, Twitter, YouTube, Instagram, blogging platforms such as WordPress or Tumblr, etc., in a business context. Ability to write for web and proficiency in Search Engine Optimization (SEO) (ie. How to write for SEO optimization) Demonstrated success in optimizing content for social media channels. Demonstrated experience with social media management and monitoring software applications such as HootSuite, SproutSocial, Sysomos, Heartbeat, Radian6 or others. A passion for the online world, and social media. Experience in the non-profit or educational sectors is an asset.
Demonstrated excellent written and verbal communication skills including the ability to collaborate with a range of internal stakeholders to ascertain their needs, and respond to queries for assistance. Demonstrated strong interpersonal and prioritization skills. Ability to work independently with minimal supervision, and to contribute as a member of a team. Ability to work effectively under tight deadlines, and to coordinate several assignments simultaneously. Strong technical background and advanced computer skills including experience in: MS Office Suite (WORD – advanced; PowerPoint – intermediate; Excel - intermediate), GoogleDocs (intermediate), Adobe Fireworks (basic), HTML (basic), CSS (basic), and the Windows operating system. Familiarity with Lotus Notes is an asset, Adobe Illustrator and Adobe Photoshop are assets. Demonstrated ability to write for the web (for SEO optimization) and social media channels, including short-form content for Twitter and long-form content for WordPress, Tumblr, etc. Strong numeracy: an ability to analyze and communicate data effectively to others, highlighting essential data. Strong internet search and research skills: must display persistence in finding hard-to-get-at information online. Must be able to work effectively with people of diverse backgrounds and promote a positive working environment, and a spirit of cooperation.
Additional Notes:
Please note: This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview.
Job Specifications:
Overtime Availability in this Position: Occasional overtime may be required during peak periods.
Peak Period Definition: September to February.
Vacation Restriction Definition: During vacation periods of the Digital Strategist. Vacation time must be coordinated with colleagues of the unit.
Internal Posting Date: August 1, 2017
Internal Application Deadline: August 9, 2017
Extended Posting Date: August 11, 2017
Extended Application Deadline: August 25, 2017
External Posting Date: August 11, 2017
External Application Deadline: August 25, 2017

Please Note: All applications must be received by 4:30 p.m. on the posted deadline date.

Thank you for your interest in a career with York University.

Are you interested in applying to YUSA-10627? To apply to this position click the following link to access our online application portal: https://hr2.apps01.yorku.ca/machform/view.php?id=13474

During the application process, please ensure that:

  • You have submitted a complete application package using our online application portal*. A complete application package consists of the completed application form, a cover letter and resume by 4:30 p.m. on the posted deadline date. When emailing your application package, ensure that you have attached the resume, cover letter, and application form to your email.
  • A complete application package has been submitted for each job posting you are applying for.
  • You have quoted the appropriate posting number on your application form and in the subject line of your email. Please keep the posting number and position description for future reference or inquiries.

The University welcomes applications from all qualified individuals, including individuals within the University's employment equity categories of women, persons with disabilities, members of visible minorities and aboriginal persons, individuals of diverse gender and sexual orientation and all groups protected by the Human Rights Code. York University is committed to employment equity and diversity and a positive and supportive environment.

York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.

Please note, due to the high volume of applications received only those selected for an interview will be contacted.