York U: Redefine the Possible
 

Complete Position Details

Posting Number: YUSA-10823
Position Title: Social Media Community Coordinator
Department: Vice Provost Students - Communications
Category: Administrative/Secretarial/Clerical
Reports To: Manager, Digital Marketing
Affiliation/Union: YUSA
Band: 12
Salary: Annual salary of $63,152
Hours of Work: 8:30 am - 4:30 pm
Position Start Date: December 11, 2017   Position End Date: December 10, 2019
Full-Time / Part-Time: Full-Time
Duration: Limited Term
 
Purpose:
As partners in student success, The Division of Students provides services, programs and facilities that foster academic success, student development and community engagement. Supporting the Division, the Communications & Marketing Team creates strategic, timely, targeted and engaging student-centric communications. Reporting to the Manager, Digital Marketing, the Social Media Community Coordinator will support student service excellence and will be responsible for social media coordination, overall content development and the measurement of social media through tools, reporting and metrics. May also work collaboratively with the Manager, Development & Operations and the Manager, Communications & Marketing. The Social Media Community Coordinator will assist in executing day-to-day social media and other digital projects. This position will be responsible for building and maintaining a presence on platforms, including but not limited to: Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube and Snapchat for the Division of Students. The Social Media Community Coordinator will be uniquely positioned to be on the front lines of building a program with the ability to both directly interact with our students daily, as well as influence and drive shared content from all Divisional units. The Coordinator will also work with Divisional bloggers to help them develop and expand the reach of the blogs (i.e. YU Blog, VPS Blog). To ensure all communication channels and messaging are aligned, this position will work closely with other Divisional teams and across the organization.
 
Responsibilities:
ONLINE COMMUNITY COORDINATION:
Coordinates the Divisionís social media presence within and across selected channels. The Coordinator will encourage submission of content from units across the Division and then work with the Communications & Marketing team to schedule and align content with the academic cycle, Divisional initiatives and University messaging. Coordinates interactions with students and influencers in real time on various platforms. Participates in online conversations by answering questions (positive and negative), offering solutions and moderating conversations. Responds to comments (positive and negative) received via social media and from York community members, ensuring excellent customer service and a consistent York experience; escalate when required. Partners with digital media and content teams to provide social media instruction, including guidance for using social listening/sentiment tools, for the Division. Monitors online dialogue and current issues relevant to the Division and its strategic priorities. Keeps abreast of audience engagement with social media and recommends deployment of social media channels where appropriate to meet communication objectives. Collaborates with Divisional units and partners across the University to investigate and test new social media channels. Educates units and partners about non-traditional and emergent social media channels. Provides guidance and support for Divisional staff involved in specific social media initiatives and projects as needed. Participates in the development of strategies to increase number of followers across the Divisionís social media channels to increase awareness, outreach and influencers. Percentage of time: 50%

CONTENT DEVELOPMENT & COORDINATION:
Creates and distributes content on social media and digital channels for the Division of Students, to ensure that there is a consistent, student-centric stream of online and offline communication. Coordinates inclusion of social media content in the Division-wide content calendar. Creates graphic and multimedia content for social media channels, often working in conjunction with the Content team. Identifies opportunities for user-generated content and reaches out for photo-use permission (as required). Percentage of time: 25%

RESEARCH, REPORTING & ANALYSIS:
Coordinates social media analysis/reporting and contributes to digital communication analysis and reporting (digital signage, blogs, e-newsletters, e-communications etc.,). Assists with development and evaluation of effective benchmarks/key performance indicators (KPIís), based on the Divisionís list of standard KPIís, to measure the impact of social media campaigns. Provides quantitative measurements to prove return on investment (ROI) and compile reports demonstrating ROI. A/B tests posts to determine optimal time of day, frequency, language, design and graphic elements that will resonate with our audience(s). Assists the management team to develop procedures to guide social media reporting. Percentage of time: 20%

OTHER DUTIES AS ASSIGNED. Percentage of time: 5%
 
Contacts:
Type: Divisional managers/staff/faculty. Vendors (with respect to projects).
Purpose: Coordination of schedule and tasks. Confirm appropriate messaging with subject matter experts.

Type: Divisional managers/staff/faculty. Communications & Public Affairs. Vendors (with respect to projects).
Purpose: Fact checking and information gathering. Approval of design and brand alignment. Coordination of schedule and tasks.

Type: Divisional managers/staff/faculty. Office of Institutional Planning & Analysis. Vendors as required (with respect to software as a service).
Purpose: Fact checking and information gathering. Alignment of metrics and reporting. Coordination of schedule and tasks.
 
Communications:
English
  • Basic reading skills (eg. Scanning text, reading forms, etc)
  • Basic writing skills (eg. Writing brief notes, completing forms, etc.)
  • Comprehends written material (eg. Asking & answering simple or repetitive questions, etc.)
  • Write non-complex documents (eg. Extracting information/details, reading reports/correspondence, etc.)
  • Sustains conversation on specific topics (eg. Explains standard policies/procedures/services, etc.)
  • Comprehends complex texts (eg. Reading & interpreting policy papers/research papers/technical reports, etc.)
  • Composes documents (eg. Drafting reports/recommendations/research papers/summaries, etc.)
  • Sustains in-depth conversation (eg. Interpreting & expressing complicated ideas, making presentations, etc.)
 
Physical & Sensory Demands/Environmental Conditions:
VDT use: 60%
Prolonged visual attention: 50%
Prolonged audio attention: 25%
Hand/finger dexterity: 30%
Prolonged Standing: 2%
Prolonged sitting: 30%
 
Education:
University degree in English, Communications, Marketing, Digital Media, Publishing, Design or related field with an emphasis on social media, or equivalent.
 
Experience:
Minimum of five years recent related experience in the communications or marketing field with an emphasis on social community management experience in a business setting. Experience using established and emerging social media channels for communication, customer service and audience engagement with demonstrated experience in content development, including writing for digital media.
 
Skills:
Professional use of social media channels in a business setting, including but not limited to Facebook, Twitter, Instagram, YouTube, Google+, LinkedIn, Flickr, Snapchat, Reddit, Pinterest, Digg, StumbleUpon, forums, and blogging software. Effective oral and written communications skills including editing experience with English usage, spelling, grammar and punctuation. Initiative, resourcefulness, creativity and innovation. Problem solving and good judgement. Analytical skills for researching, selecting, testing, measuring and reporting on traditional and innovative digital communication channels with the ability to effectively use tools to measure campaign success and deliver actionable recommendations to managers and stakeholders for consideration. Demonstrated technical skills in the following: advanced knowledge of the Microsoft Office suite of programs (e.g. Word, Excel, PowerPoint); advanced experience with online analytic tools (e.g. Google Analytics, Hootsuite, Sysomos Heartbeat); intermediate knowledge of the Adobe Creative Suite (e.g. Photoshop, InDesign, Illustrator, Acrobat, Bridge); proficiency with content management systems (Drupal, WordPress), customer relationship management systems (e.g. Microsoft Dynamic CRM or Salesforce), email distribution and project tracking methodology (e.g. spreadsheets, software). Demonstrated ability to work in a project-based environment and handle concurrent priorities with accurate attention to detail. Ability to work independently, build and maintain positive working relationships to coordinate cross-functional teams and projects. Strong interpersonal skills including tact, diplomacy and discretion when working with confidential marketing information with various levels of administration and external agencies. The incumbent must also demonstrate a commitment to the values of creating student success: care, collaboration, accountability, respect, innovation, excellence, and inclusion.
 
Additional Notes:
This position requires the candidate to produce verification of degree(s), credential(s) or equivalencies from accredited institutions and/or international equivalents at the time of interview.
 
Job Specifications:
Summer Hours: June to Labour Day Weekend Fridayís only - 8:30 a.m. to 3:30 p.m.
Overtime Availability in this Position: Requests to work overtime may occur during peak periods.
Peak Period Definition: September to June.
Vacation Restriction Definition: Surrounding publication deadlines and key student recruitment/orientation/retention events.
 
Dates:
Internal Posting Date: November 9, 2017
Internal Application Deadline: November 16, 2017
 
Extended Posting Date: November 17, 2017
Extended Application Deadline: December 1, 2017
 
External Posting Date: November 17, 2017
External Application Deadline: December 1, 2017

Please Note: All applications must be received by 4:30 p.m. on the posted deadline date.

Thank you for your interest in a career with York University.

Are you interested in applying to YUSA-10823? To apply to this position click the following link to access our online application portal: https://hr2.apps01.yorku.ca/machform/view.php?id=13474

During the application process, please ensure that:

  • You have submitted a complete application package using our online application portal*. A complete application package consists of the completed application form, a cover letter and resume by 4:30 p.m. on the posted deadline date. When emailing your application package, ensure that you have attached the resume, cover letter, and application form to your email.
  • A complete application package has been submitted for each job posting you are applying for.
  • You have quoted the appropriate posting number on your application form and in the subject line of your email. Please keep the posting number and position description for future reference or inquiries.

The University welcomes applications from all qualified individuals, including individuals within the University's employment equity categories of women, persons with disabilities, members of visible minorities and aboriginal persons, individuals of diverse gender and sexual orientation and all groups protected by the Human Rights Code. York University is committed to employment equity and diversity and a positive and supportive environment.

York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.

Please note, due to the high volume of applications received only those selected for an interview will be contacted.