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Posting Summary
| Posting Number: CPM-11922 |
| Position Title: Manager, Marketing and Strategic Enrolment |
| Department: Office of the Dean, Faculty of Health |
| Affiliation: CPM |
| Salary Grade: F |
| Hiring Salary Range: $82, 805 - $93, 155 |
| Maximum of Salary Range: $113, 856 |
| Duration: Permanent Full-Time |
| Hours: 8:30 am - 4:30 pm |
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Purpose:
PLEASE NOTE: Applications for this posting will be accepted until 4:30 pm on Friday, June 28, 2019.
Health Leadership & Learning Network (HLLN) is the continuing and professional education unit of the Faculty of Health, a small and now rapidly expanding enterprise, seeking to build key roles and leadership. Uniquely positioned in the marketplace nationally, HLLN provides exceptional education to professionals and leadership, broadly across the health industry. The Manager, Marketing and Strategic Enrolment is a key role within HLLN’s leadership team, as HLLN positions itself as a leader in the industry.
The Manager, Marketing and Strategic Enrolment is key to the strategic growth and sustainability of Continuing Education for the Faculty of Health, and with the Director of HLLN and the Manager, Programs & Development, forms the HLLN leadership team.
The Manager, Marketing and Strategic Enrolment is responsible for formulating strategy to increase revenue year over year through marketing, sales, customer service management, and customer relationship management, to drive new enrolment and repeat sales.
The Manager, is responsible for Open Enrolment marketing and enrolment activities and the marketing and sales for the In-house/Custom Business Development pipeline in HLLN. For Open Enrolment, this includes the full cycle of the enrolment system (e.g. prospect management, customer service and customer relationship management).
The Manager is responsible for the development, management, implementation, assessment, monitoring and financial planning of the marketing strategy for open enrolment programs in HLLN. The Manager manages both B2C (business to consumer) and B2B (business to business) strategy and execution. The Manager is responsible for all touch points that a prospective student or corporate client may have with HLLN related to Open enrolment programs.
The Manager formulates and oversees the design and methods used for market research for planning of new education programs to meet market demand. The Manager oversees marketing staff and vendors, as well as other customer service or sales staff who work with prospects, existing students, and corporate clients. The manager provides oversight and manages technical/IT staff and vendors who manage technical aspects of marketing and customer relationship management systems. |
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Education:
Bachelor’s Degree or BComm, in business, marketing, or communications required or preferred.
Certificate or Diploma in marketing is an asset.
Diploma or other certification/qualification related to adult or online education is an asset. |
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Experience:
Five (5) years of recent experience in the following areas:
Management of staff and vendors; through change and growth; proven comfort level with ambiguity during change and change management; within a unionized environment is an asset.
Marketing and Sales – managing, selling and marketing continuing, executive or professional education; Additionally, considered an asset to have such experience
Within a University of College environment;
Within the Greater Toronto and Hamilton Area (GTHA) market and Canadian market for health care continuing education;
Within an SME (small and medium size enterprise).
Strategic sales and marketing, and experience seeing and impacting the big picture while giving ample attention to detail.
Successful recent experience as a sales representative or manager, consistently meeting or exceeding targets; execution of strategies, setting sales targets, driving the sales process from plan to close, leading a team to achieve sales goals; matching operations to sales model; locating and cultivating opportunities – achieving expansion of referral, repeat and new customers towards customer acquisition.
Successful recent experience as a marketer or marketing manager, with demonstrated success growing inbound sales channels and identifying target audiences(segments); success building awareness and driving excellent lead generation; experience devising and deploying successful marketing campaigns and owning their implementation from idea to execution; experience with a variety of lead acquisition channels (e.g. content creation, content curation, publicity, lead generation campaigns, pay per click, social media, and more); up to date with the latest trends and measurement of digital and social media marketing campaigns; experience producing content for web and print that attracts and converts target groups; building strategic relationships and partnerships with key industry agencies and vendors; measuring and reporting performance of marketing campaigns, assessing against goals.
Responding to RFP’s and proposal writing for grants is an asset.
Experience integrating marketing/sales with student systems is an asset.
Leading customer success management (customer service), formulation, implementation, standards and processes, systems, metrics, matching strategy to brand.
Successful relationships with internal and external “clients”; building strong relationships and loyalty.
Developing systems to orient and train staff.
Financial and budget planning, development, forecasting and its management, analyze and monitor budgets, deliver on budget.
Growth/scaling, design process, procedure and functional/cross-functional systems to integrate with other functions/departments is an asset; within a Small to Medium Size Enterprise (SME ) is an asset.
Working in a collaborative team, working towards common goals, communication, building trust in a positive and collaborative culture. |
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Skills:
Strong business sense and industry expertise.
Knowledge and experience with CRM.
Copywriting; writing for web, social media and advertising.
Project Management - ability to work on several projects simultaneously while completing them on time and on budget.
Quality control.
Enrolment cycle management for non-degree education.
Understanding of the Canadian and international legislation related to ethical standards for marketing, data collection, privacy and accessibility.
Market research methods.
Excellent website and social media design and maintenance skills; ability to use and analyze web analytics; google ad word optimization.
Intermediate proficiency with Adobe Pro or other document editing software.
Excellent, analytical, critical thinking and decision-making skills.
Effective negotiation skills.
Excellent verbal and written communication.
Excellent mentoring and coaching skills.
Superior organizational, planning, and time management skills; Ability to work on several projects simultaneously while completing them on time and on budget.
Self-motivated and entrepreneurial.
Highly productive independently and as a team leader.
Intermediate proficiency in Excel, PowerPoint and Word.
Excellent fluency in English (speaking, reading and writing).
Excellent supervisory and management skills; Managing within a unionized environment is an asset; Team building skills, experience managing a team through change and growth; comfort level with ambiguity during change. |
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| Recruitment Checks:
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This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview.
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| Cover Letter Required: Yes |
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Dates:
| Internal Posting Date: May 29, 2019 |
| Internal Application Deadline: Posted until filled |
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| Extended Posting Date: May 29, 2019 |
| Extended Application Deadline: Posted until filled |
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| External Posting Date: May 29, 2019 |
| External Application Deadline: Posted until filled |
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Please Note: All applications must be received by 4:30 p.m. on the posted deadline date.
Thank you for your interest in a career with York University.
Are you interested in applying to CPM-11922?
To apply to this position click the following link to access our online application portal: https://hr2.apps01.yorku.ca/machform/view.php?id=13474
During the application process, please ensure that:
- You have submitted a complete application package using our online application portal*. A complete application package consists of the completed application form, a cover letter and resume
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When emailing your application package, ensure that you have attached the resume, cover letter, and application form to your email.
- A complete application package has been submitted for each job posting you are applying for.
- You have quoted the appropriate posting number on your application form and in the subject line of your email. Please keep the posting number and position description for future reference or inquiries.
The University welcomes applications from all qualified individuals, including individuals within the University's employment equity categories of women, persons with disabilities, members of visible minorities and aboriginal persons, individuals of diverse gender and sexual orientation and all groups protected by the Human Rights Code. York University is committed to employment equity and diversity and a positive and supportive environment.
York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.
We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.
Please note, due to the high volume of applications received only those selected for an interview will be contacted.
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