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Posting Number: YUSA-8211
Position Title: Digital Media Assistant
Department: Sport and Recreation
Affiliation: YUSA
Band: 9
Salary: $51,187
Duration: Continuing Part-Time - Hours a week: 25
Hours: Monday: 9:00 3:00 p.m.
Thursday: 6:00 p.m. to 10:00 p.m.
Friday: 3:00 p.m. to 9:00 p.m.
Saturday: 1:00 p.m. to 7:00 p.m.
Sunday: 11:00 a.m. to 2:00 p.m.
The Digital Media Assistant assists in the promotion of Sport & Recreation and its activities through media relations, social media, sport information and communications. Under the supervision of the Manager, Marketing and Events this position is instrumental in strengthening the York Lion’s brand while maximizing student engagement at York University. Consistent information is delivered through content management, customer/fan engagement and technical integration through various social media platforms (Facebook, Twitter etc.) and all websites ( and This position requires commitment and adherence to the values and principles of Sport & Recreation as expressed in the mandate of the department.
Completion of a post-secondary diploma with specialization in marketing, communications or public relations. Completion of a degree in any of the fields indicated is an asset.
3 years’ related work experience in Digital Marketing such as mobile and social marketing, communications/marketing, including excellent knowledge of Facebook, Twitter, YouTube, Flickr, RSS, blogs and social CRM (customer relationship management). Tech savvy and aware of emerging social media channels. Demonstrated experience and a passion for the social media universe such as Facebook, Twitter, YouTube Foursquare, Flickr, blogs, RSS, discussion forums. Experience in the measurement and analysis of web traffic; experience using social media tools including social networking sites, video sharing sites; experience in advertising, public relations and online marketing a must. Experience in integrating content into multiple social distribution channels; proven track record of listening and engaging with the online community and acting on their behalf; experience with social media and working with design tools including Photoshop, Illustrator and Flash.
Demonstrated skill/ability in the following areas:
Excellent oral and written communication and editorial skills; working accurately and effectively under pressure of high volume and frequent deadlines; effective interpersonal skills, including dealing calmly, courteously and effectively with people; good organizational skills, including ability to work independently, set priorities and meet deadlines; ability to exercise initiative and good judgment.
Ability to obtain and provide accurate information clearly and concisely; public relations skills, ability to deal courteously and effectively with staff, faculty, the media, alumni and the public at all levels; dedicated professional who is committed to top quality client service; familiarity with a wide range of sports.
Ability to work independently and as a member of a team. Aptitude to develop and maintain strong working relationships with both internal and external stakeholders. Strong leadership capabilities and strong interpersonal skills. Ability to work effectively under deadlines and juggle several assignments simultaneously. A strong awareness of social media tactics and strategies, knowledge and understanding of social media platforms and their respective participants (Facebook, Quora, YouTube, Twitter, Flickr, blogging platforms such as Tumblr, etc.). Ability to manage multiple priorities and demanding time frames; knowledge and understanding of technology, search, new trends and the latest in social media innovation; must excel at online research, ability to integrate social media into broader communications and marketing campaigns, and identify trends and opportunities within the user generated content space and make quick decisions. Excellent organizational and time management skills.
Demonstrated computer skills in the following areas: Advanced word-processing skills; advanced desktop publishing (Photoshop etc.). Strong background in Internet, e-mail, and web systems preferred.
Cover Letter Required: Yes
Internal Posting Date: November 19, 2012
Internal Application Deadline: November 26, 2012
Extended Posting Date: November 30, 2012
Extended Application Deadline: December 7, 2012
External Posting Date: November 30, 2012
External Application Deadline: December 7, 2012

Please Note: All applications must be received by 4:30 p.m. on the posted deadline date.

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The University welcomes applications from all qualified individuals, including individuals within the University's employment equity categories of women, persons with disabilities, members of visible minorities and aboriginal persons, individuals of diverse gender and sexual orientation and all groups protected by the Human Rights Code. York University is committed to employment equity and diversity and a positive and supportive environment.

York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation. Please note, due to the high volume of applications received only those selected for an interview will be contacted.