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Posting Number: CPM-8757
Position Title: Associate Director, Marketing & Enrolment Management
Department: Continuing & Professional Education (CAPE)
Affiliation: CPM
Salary Grade: G
Hiring Salary Range: $92,408 - $103,959
Maximum of Salary Range: $127,061
Duration: Continuing Full-Time
Hours: 8:30 am - 4:30 pm

PLEASE NOTE: Applications for this posting will be accepted until 4:30 pm on Tuesday, February 18, 2014.

The new school for Continuing and Professional Education (CAPE) will be a revenue-generating professional education business designed to serve adult learners in the GTA, nationally and internationally. The Associate Director, Marketing and Enrolment Management (AD) is responsible for developing strategies to increase revenue year over year through marketing, communications, sales and customer service management in order to drive new enrolment and repeat sales. The AD is Responsible for the development, management, implementation, evaluation and financial planning and monitoring of the marketing and promotional strategy of public programs and corporate training programs of the department. The AD oversees both B2C (business to consumer) and B2B (business to business) strategy and execution. The AD plans and executes communication and public relations activities on behalf of the school to internal university and external audiences. The AD is responsible for all touch points that a prospective student, student or corporate client may have with the school. The AD contributes to the market research for and planning of new education programs to meet market demand. The AD supervises marketing staff and vendors, as well as Information Specialists and other customer-service or sales staff who work with prospects, existing students and corporate clients. The AD provides direction to technical/IT staff and vendors who manage the technical aspects of marketing and customer relationship management systems.
Undergraduate degree in a related field such as business, marketing, or communications, or undergraduate degree plus professional certificate or diploma in a related field. Certificate or diploma in marketing, digital marketing or analytics is an asset.
Management – 3-5 years experience managing staff and vendors. Preference is given to management experience in a unionized environment. Marketing – experience planning complex marketing campaigns (including overall brand and product campaigns), consulting with internal “clients,” creating print and electronic collateral, copywriting for different media, managing events, and evaluating ROI of marketing initiatives. Digital Marketing – experience with the hardware and software required to create and manage a complex database-driven website, experience doing search engine optimization, managing paid online advertising campaigns, creating and managing micro-sites and landing pages, and a thorough understanding of web analytics. Communications and Public Relations – experience designing and implementing internal and external communication and PR strategies. Enrolment management – experience with strategies, standards and evaluation of strategies at each stage of the enrolment funnel. Customer Relationship Management – experience creating and implementing customer service standards and processes and CRM software. Technology – a demonstrated understanding or and/or experience implementing complex marketing and student service systems such as a CRM, CMS or SRS and integrations between systems. Metrics – demonstrated experience with measurement, benchmarking, and ROI analysis.
Copywriting for different media, use of digital media, enrolment cycle management, technology for marketing and enrolment management, industry benchmarks and measurement. Knowledge and understanding of Canadian and international government legislation, ethical standards and policy documents relating to marketing, data collection, privacy, and accessability. Survey design and analysis. Website design and maintenance. Financial/budget planning, forecasting and management. Web and marketing analytics. Knowledge of continuing education and working within a university environment is an asset. Knowledge of the GTA market is an asset.
Cover Letter Required: Yes
Internal Posting Date: January 31, 2014
Internal Application Deadline: Posted until filled
Extended Posting Date: January 31, 2014
Extended Application Deadline: Posted until filled
External Posting Date: January 31, 2014
External Application Deadline: Posted until filled

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The University welcomes applications from all qualified individuals, including individuals within the University's employment equity categories of women, persons with disabilities, members of visible minorities and aboriginal persons, individuals of diverse gender and sexual orientation and all groups protected by the Human Rights Code. York University is committed to employment equity and diversity and a positive and supportive environment.

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